Tricks Used To Hide Grocery Product Downsizing
The Courier-Mail, Saturday, 6th May, 2000 |
| Enlarge the rims on the bottom and top of tin cans while increasing the hollow area under the can to disguise the reduced capacity. |
| Change the way biscuits are arranged inside plastic packaging to reduce the number of biscuits that can fit into the new configuration. |
| Reduce the number of sheets on a toilet roll or roll of paper hand towels. |
| Change the weight of a product only marginally so the packaging can remain the same . |
| Change the shape of a bottle so that it appears to be larger than other products with the same volume. |
| Keep the height of a bottle or can the same but reduce its diameter marginally. |
| Make the opening on a tube of toothpaste larger so that consumers unintentionally use more toothpaste. |